Perhaps unsurprisingly we are big believers in niche job boards.
There must be something to the argument in that two of the big generalists are adding niche boards to their stables at an ever increasing pace at the moment.
The beauty of niche is that the boards attract only specific candidates to specific sectors and as such, appeal to recruiters operating in those particular market sectors. As far as candidates are concerned they know that jobs on a niche board are going to hold relevancy for them. A generalist site cannot hold information, links, news, PR, advice, etc on every industry in the UK market, whereas niche boards can add value to client and candidate users by providing such industry related material on their sites.
Niche sites can also narrow down further on skill sets and search terms than any of the generalists and as such, deliver much better and more relevant roles on searches.
Having been a candidate, a client and now a job board operator I can say without any doubt that my most positive experiences in terms of relevancy have been with niche boards rather than generalists.
Andy.
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