The Rise of the Internet

On-line advertising is a huge growth sector within the world of advertising and latest industry analysis shows that its growth rate is outstripping all other advertising media. On-line is specifically capturing market share at the expense of hard copy trade and press advertising. It is no coincidence that the major media groups are investing ever more heavily in their on-line products. We believe we have entered the market at just the right time with the right product as the growth in on-line advertising is particularly strong in the recruitment sector and specifically within the construction industry.
The advantage of on-line advertising is that it is cheaper, can be readily amended even mid campaign, it enables very clear data capture, provides ongoing exposure, does not become quickly dated, normally has a longer shelf life than hard copy, encourages return visitors and delivers a much better return on investment. Also with better design quality, improved internet speeds, faster and more powerful computers and the widespread use of broadband on-line access is almost universal and as such the target audience is now greater than that available through press. We welcome these developments and have placed our job boards at the forefront of what we now undertake as our core business.

Niche vs Generalist

Perhaps unsurprisingly we are big believers in niche job boards.

There must be something to the argument in that two of the big generalists are adding niche boards to their stables at an ever increasing pace at the moment.
The beauty of niche is that the boards attract only specific candidates to specific sectors and as such, appeal to recruiters operating in those particular market sectors. As far as candidates are concerned they know that jobs on a niche board are going to hold relevancy for them. A generalist site cannot hold information, links, news, PR, advice, etc on every industry in the UK market, whereas niche boards can add value to client and candidate users by providing such industry related material on their sites.

Niche sites can also narrow down further on skill sets and search terms than any of the generalists and as such, deliver much better and more relevant roles on searches.

Having been a candidate, a client and now a job board operator I can say without any doubt that my most positive experiences in terms of relevancy have been with niche boards rather than generalists.

Andy.

Welcome!

Hi,

Welcome to Click4Construction's first ever blog. We aim to give you regular updates and insight into the click4construction team and the work that we do, so remember to keep checking back regularly.

Click4Construction is a construction specific job board aimed at white collar construction professionals, what's different about this site is that it only advertises vacancies on behalf of end employers. This difference allows a direct interaction between employer and employee and saves on costly recruiting fees, this enables more money to be spent on training, a positive for the whole construction industry.

We aim to discuss current issues within the blog and encourage readers to leave any comments about what has been written, if you have anything that you would like us to discuss in future blogs please email us at general@click4construction.com.

Many thanks

The Click4Construction Team